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Clarity films for founders and product teams

We make complex products make sense.

Short films for products that are hard to explain. A calm process, honest timelines, weeks instead of months.

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The problem

Great products lose people at the first explanation.

01Visitors leave before it clicks

They read the headline and still can't picture what the product does.

02Every team tells it differently

Sales, product and the homepage describe three versions of one product.

03The date is fixed. The demo isn't.

The announcement is booked long before the product is ready to film.

04Agencies move slowly

Large studios quote $12K+ and months of back and forth.

The solution

Three films, one job: make it click.

Clarity Films start from $2.5K. Large agencies quote $12K+. Book a call for the exact number.

Meet Katie, Alta's AI SDR agent

Example: Alta "Meet Katie" film, animation by Guy Nativ, creative direction by Elior Siegelwachs. Not our work, shown to illustrate the format.

Clarity Film

A 30 to 45 second homepage film that shows your core feature doing its job.

  • Script, storyboard and UI animation built from your product
  • We learn the product and docs before writing
  • 16:9 and vertical versions
  • Delivered in 10 to 14 days
$2,500 to $4,500Book a call for the exact number.
Synthesia Series C announcement

Example: Synthesia Series C announcement film by Synthesia. Not our work, shown to illustrate the format.

Launch or Raise Film

A 45 to 75 second film for a launch or a funding announcement.

  • Problem, product, proof. No finished demo needed
  • 16:9, vertical and square versions
  • A 15 second cut for ads and waitlists
  • 2 to 3 weeks, or 10 days against a date
$4,500 to $8,000Book a call for the exact number.
The Origin Story (founder film)

Founder film edited by our sister editing team, Cartel Media.

Founder Retainer

For the 90 days after a launch or raise, when people are paying attention.

  • 2 short motion posts a week
  • 1 larger piece a month: a feature film or founder story
  • Optional monthly shoot with a local crew we direct remotely
  • 3 month minimum

Add-on: Founder Mini Doc. $10,000 to $25,000, 3 to 5 weeks.

$1,600 to $6,500 a monthBook a call for the exact number.

The way in

Start with a paid Clarity Sprint.

In 5 days: the script, a storyboard and one animated styleframe for your homepage film. You keep it either way, and the cost comes off the film if you go ahead.

$500 to $900Book a call for the exact number.Book a call

Case study

The work, and the thinking behind it.

Timeless Relic launch film

Client

Timeless Relic

Problem
Infrastructure work is invisible, so there is nothing obvious to show.
Approach
A story that moves from risk to reassurance: urgent opening, a colour shift for recovery, stacked layers for the system, a shield to close.
Result
A 68 second launch film for Timeless Relic.
See the full process
Script

Infrastructure at risk. Recovery in hours, not days. Fragile systems rebuilt. Repeatable operations. Clear documentation and support. Infrastructure built to last.

Storyboard
Make the risk visible
01 Make the risk visible
Days to hours
02 Days to hours
Introduce the brand
03 Introduce the brand
A repeatable system
04 A repeatable system
Protect it
05 Protect it
Sundial launch film (sample)

Sample A sample piece we made, not client work.

Sundial launch film

Problem
A data product whose value happens inside a search box.
Approach
Reduced to one problem, one action and one outcome, then built through script, storyboard and 3D motion by one team.
Result
A 20 second launch film, made end to end as a sample of the format.
See the full process
Script

Data is complex. Sundial makes it simple. Just search for what you want to know and Sundial will analyze your data to give you an opinionated, intelligence-backed report within seconds.

Storyboard
Connect the data
01 Connect the data
Ask naturally
02 Ask naturally
Surface the answer
03 Surface the answer
Show confidence
04 Show confidence
Land the brand
05 Land the brand

Process

How a film gets made.

Nothing is animated until you sign off the script and storyboard.

  1. 01

    Learn the product

    We go through the product and its docs before anything is written.

  2. “One problem. One action. One outcome.”

    02

    Script

    One problem, one action, one clear outcome.

  3. 03

    Storyboard

    One thought per frame, signed off before motion begins.

  4. 04

    Animation

    Styleframes become motion, built from your interface and brand.

  5. 05

    Sound and delivery

    Music, sound design and every format you need.

Have a product people don't get yet?

Show us the product on a 20 minute call. You leave with a scope and the exact price.

Book a call

Or email kaify@icarusproductions.co